Our Story
Seven Generations Innovation is a platform for environmental stewardship, civic responsibility, and cultural expression — founded in Spokane, Washington.
Seven Generations Innovation is a platform for long-term thinking in a short-term world. Founded by Ronald D. Reed — a former CEO, writer, musician, and conservation advocate — the initiative brings together environmental stewardship, civic responsibility, and cultural expression.
Based in Spokane, Washington, the work focuses on promoting science-based wildlife policy, strengthening democratic institutions, and encouraging more informed, respectful public dialogue. At its core is a commitment to acting today in ways that protect and sustain life for generations to come.
At a time when climate instability, biodiversity loss, and the erosion of democratic norms are accelerating, short-term thinking continues to drive long-term consequences. Seven Generations Innovation exists to challenge that pattern — advancing a more responsible, future-oriented way of thinking about the decisions we make today.
The work is guided by the Seventh Generation Principle — an Indigenous governance philosophy that calls on us to consider how our decisions will affect people and ecosystems seven generations into the future. In a world increasingly shaped by quarterly returns, election cycles, and immediate gratification, this principle offers a powerful and necessary counterbalance: a framework grounded in foresight, restraint, and responsibility across time.
This is not a large organization. It is a small, focused circle of collaborators who share a commitment to community, stewardship, and the long view.
Writer, musician, and conservation advocate; retired CEO of PacifiCAD, Inc.
Offering steady insight, support, and a shared commitment to community, stewardship, and the values that guide this work.
Communications collaborator bringing seasoned business insight and trusted guidance that have shaped and realized the vision.
Whose influence extends beyond musical collaboration to thoughtful spiritual guidance and perspective.
Multi-instrumentalist and recording engineer whose depth of experience has elevated the project's sound.
